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 the Rock and Roll Hall of Fame and Museum, the Country Music Hall of Fame and Museum, Experience Music Project and Ginger Group Productions. Additional funding was provided by the National Endowment for the Arts, the Public Broadcasting Service, the Corporation for Public Broadcasting, the National Endowment for the Humanities, the Louisiana Department of Culture, Recreation and Tourism, and AT&T. "The preservation, archiving and educational use of 'American Roots Music' was always one of the goals of the series, and it's great that AT&T came to the table and enabled us to do this at a time when so many museums are struggling with budget cutbacks and a lack of funds," said Jim Brown, president of Ginger Group and the producer/director of the series.

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